THE POTENTIALIST Your Future in the New Reality of the Next Thirty Years

Transformational disruptions are coming. Instead of having your head in the clouds, the cloud will be in your head – thanks to brain-to-computer interface (BCI) – leaving you with just two choices, adapt or be left behind. Ben Lytle lays out what’s next and how to get ready for it in his indispensable new book, THE POTENTIALIST: Your Future in the New Reality of the Next Thirty Years (Amazon). Lytle has written a Future Shock for the 21st century, explaining how every one of us can thrive during these rapid changes by becoming a Potentialist. Boris Tsimerinov, Board Member of Harvard Alumni in Healthcare and President of the HBS Club of Toronto will speak with Ben Lytle.

The next 30 years will include a seismic shift in well-known institutions – such as government, education, religion, news media, and reliance on employers. Lytle looks at this new future through a lens of opportunity, not anxiety and fear, while emphasizing that now is the time to take action.

Topics include:

• Futurist vs Potentialist
• Need to act now to make necessary changes and preparations
• Democratization & Deinstitutionalization
• Careers, Brands, & Entrepreneurs
• Superhumans & Cyborgs
• Optimizing health as life expectancy expands
• Refinement vs Retirement

With years of research and extensive entrepreneurial experience at Fortune 500 companies, startups, and midsized companies,  Lytle explains in simple terms the New Reality, democratization, and how to differentiate yourself and succeed. He covers how technology will impact human abilities and our world, and what to expect regarding careers, healthcare, wealth, and new definitions for success, residency, and retirement.

Lytle says accelerating change, democratization, and deinstitutionalization are not about doom and gloom, but unparalleled opportunity for everyone who acts to seize it. The goal is a higher level of personal performance and a broader perspective of the changes afoot. He offers immediate steps to improve personal readiness for the future while leaving the world a little better in the process.

BEN LYTLE is a self-made serial entrepreneur-CEO known for being ahead of the curve. Creating meaningful impact at various levels of scale, adjusting and thriving during change, Lytle now is a thought leader on the future. He launched five successful companies, two listing on the New York Stock Exchange. His best-known success being Anthem, with a current market value of more than $100 billion. He is a healthcare policy expert who served on state and presidential healthcare commissions, and a governance leader with extensive public company experience.

“Ben’s perspective as a proven entrepreneur and leader at the highest levels of business provides the perfect roadmap for growth and success in the new era of business and life.”

Josh Linker, five-time tech entrepreneur, New York Times best-selling author

“This book has startling revelations and depth, yet it oozes with hope–not fear. Ben posits that the choices we make now are not only smart but necessary; a chance to embrace the unparalleled opportunity in a brave new world of advanced technology without sacrificing our humanity along the way.”

Anne Ryder, Senior Lecturer of Journalism, Indiana University; Former Emmy Award-winning anchor/reporter

“Ben’s insights and experiences provide great insights and practical advice for navigating the coming years both from a professional and personal standpoint.

Rob Rosenberg, Global Head of Human Resources, DHL Supply Chain

BEN LYTLE is a serial entrepreneur and health-care innovator known for being ahead of the curve. He launched five successful companies, including two on the New York Stock Exchange. The best known is Anthem, one of three leading U.S. health plans with a market capitalization placing it in the top 30 of the Fortune 500. He also founded Acordia, Inc., which became the world’s 7th largest insurance broker.

He is the author of the new book, The Potentialist: Your Future in the New Reality of the Next Thirty Years, with two companion books to follow in 2023 and 2024. The series is intended as a guidebook for success during the fast-changing, turbulent, and opportunity-rich times ahead — named The Fourth Industrial Revolution by the World Economic Forum.

Ben has extensive public policy experience as chairman of Indiana’s Healthcare Commission and the Foundation for Better Health, as a member of President Bill Clinton’s Commission on Consumer Protection and Healthcare Quality, and as a board member of the American Enterprise Institute, one of the nation’s leading public policy organizations. He has provided testimony to congressional committees and state legislatures and advised state and federal executive branches on health-care issues.

Lytle’s devotion to individual and collective human potential through accelerated wisdom guides his writing, speaking, entrepreneurial energy, and investments. He believes people and organizations today underestimate the extent and speed with which the world will change.