Create a Future Where You Thrive

Adapting to change isn’t optional. Learn the trends of the New Reality now in Ben Lytle's new book, The Potentialist I.

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Life will be remade in the next thirty years...

…as historical barriers to human growth, performance, and quality of life are reduced or disappear. Democratization will progressively make everything available to everyone. Education, information, access to markets, capital, and opportunity that were the historical province of the elite will become universal. Birth limitations such as life expectancy and inherited minds and bodies will be exceeded. Distance will matter little if at all in your career, business, relationships, or lifestyle. You can have a far more productive and meaningful life than past generations as you live decades longer with expanded intellectual and physical capacity. Career and lifestyle choices and the work you do will be vastly different and better. Relationships will become more important and expansive but different and require new skills. You will redefine success and meaning as barriers to your potential fall.

But this vastly expanded life potential comes at a price

You must understand what is coming and act now to prepare and adapt if you are to reap its benefits. Ignoring the coming changes, resisting, or procrastinating will cause you to miss opportunities, fall behind, and suffer as many people did in prior periods of great change. The choice is yours to make.

Your enemy is the unfortunate human quality of procrastination. Most people avoid decisions or actions until forced to make them. They avoid preparing for the future because it makes them anxious, the present is comfortable, and they believe pre-emptive action is futile. Immediate painless action is avoided despite compelling evidence of dire consequences from delay. The procrastination mindset has always been a bad idea but becomes manifestly self-destructive in the New Reality.

Two examples make the point

Most people fail to develop a habit of saving and investing 10% of earnings when they are young even though it is painless, expands career and lifestyle options, and protects against poverty in old age. Most people fail to develop a habit of a healthy lifestyle when young even though they will immediately feel better and more energetic and prevent decades of disability and poor health. Both are habits easily formed in 3-12 months and avoid needless suffering. Both exemplify human beings performing far below their innate potential and there are many other examples. New Reality consequences will be a wasted opportunity to live better, wiser, and more meaningful lives than people have ever lived.

Finally, a map to the New Reality's opportunities... and pitfalls.

In The Potentialist I: Your Future in the New Reality of the Next Thirty Years, the first book in The Potentialist series, author Ben Lytle succinctly and comprehensibly summarizes the likely changes to come. He then provides specific, practical advice on how to prepare, adapt, and prosper in the New Reality.

What People Are Saying

In The Potentialist, Ben Lytle shares what will happen next and why. It’s scary and exciting. He provides us with strategies to stop, think, and flourish in a future world that prior generations could not even imagine.

Woodrow A. Myers Jr., MD, MBAFormer New York City Health Commissioner

This book has startling revelations and depth, yet it oozes with hope—not fear. Ben posits that the choices we make now are not only smart but necessary; a chance to embrace the unparalleled opportunity in a brave new world of advanced technology without sacrificing our humanity along with way.

Anne RyderSenior Lecturer of Journalism, Indiana University; former Emmy Award-winning anchor/reporter

Ben’s perspective as a proven entrepreneur and leader at the highest levels of business provides the perfect roadmap for growth and success in the new era of business and life.

Josh Linkner5-time tech entrepreneur, New York Times bestselling author

Ben’s insights and experiences provide great insights and practical advice for navigating the coming years both from a professional and personal standpoint.

Rob RosenbergGlobal Head of Human Resources, DHL Supply Chain

Ben Lytle has written an important book. He reminds us that the only constant in life is change and that our ability to adapt and innovate will define our place in the world, both as individuals and as a nation.

Evan BayhFormer Governor and US Senator for Indiana
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Become a Potentialist

What happens when the institutions that have guided us—government, education, religion, media, and corporations—are completely disrupted or become irrelevant overnight? Ben’s new book The Potentialist I: Your Future in the New Reality of the Next Thirty Years summarizes the changes ahead, why those changes are coming, and what you can do to be ready.

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