Ben Lytle

is a Potentialist and invites

you to become one as well.

Are You Ready to Thrive in the New Reality?

There will be more life-altering change in the next 30 years than most people can fathom

Work, jobs, careers, and lifestyles will be replaced with more enriching opportunities for those who are prepared. The problem? Most people are unaware of the coming changes or how to adapt and prosper.

Who Are Potentialists

MID-CAREER PROFESSIONALS

These balanced, successful individuals are looking to break out of their current routine and think bigger.

PARENTS of POTENTIALISTS

These are parents, grandparents, and mentors who want to support their loved ones and set them up for the best possible future.

GENERATION NEXT

These are the high school and college-age young adults who are just beginning to consider that they may live to 150.

Are You a Parent of a Budding Potentialist?

Receive a Free Parenting (& Grandparenting) a Potentialist Guide.

Find Out Your Child’s Future-Readiness Score and How You Can Help to Prepare Them for Success in the New Reality.

Take the Quiz!

The Potentialist Series

The Potentialist II: The Pursuit of Wisdom

In this highly anticipated second installment of The Potentialist series, The Pursuit of Wisdom, Ben Lytle—Fortune 500 CEO, serial entrepreneur, and author, takes you on an uplifting journey to unleash your potential and accelerate the decision-making wisdom vital during this period of the greatest change in human history.

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Become a Potentialist

What happens when the institutions that have guided us—government, education, religion, media, and corporations—are completely disrupted or become irrelevant overnight? Ben’s new book The Potentialist I: Your Future in the New Reality of the Next Thirty Years summarizes the changes ahead, why those changes are coming, and what you can do to be ready.

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Latest Articles

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Latest News

What a Time to be Alive!

We live in the period of the most rapid, profound change in human history. Forces…
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“Who Am I?” Practice

Annual Self-Assessment   I wanted to share a practice I learned in my early thirties…
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Hierarchy to Dynamism

Adapting Industrial Age Organizations for the Pace of Change, Innovation, and Problem Solving in the…
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Understanding and Healing our Country’s Divide

Understanding and Healing Our Country’s Divide Ben Lytle The infamous event of Saturday, July 13,…
Latest News

Calm Courage for a New Reality

Calm Courage for a New Reality Ben Lytle The future frightens many because it is…
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Potential: Life’s Guiding Ethos

Potential: Life's Guiding Ethos Ben Lytle One’s ethos and decisions largely define every life—what we…
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21st Century Renaissance

21st Century Renaissance Ben Lytle “Renaissance” refers to a renewed or heightened interest in something…
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A Case for Hope in Challenging Times

A Case for Hope in Challenging Times Ben Lytle Widespread fear and pessimism are more…
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Intimacy Without Proximity: Relationship Competency in a Digital World 

The way we relate is profoundly and permanently changing. The last decade has reshaped how…

What People Are Saying

In The Potentialist, Ben Lytle shares what will happen next and why. It’s scary and exciting. He provides us with strategies to stop, think, and flourish in a future world that prior generations could not even imagine.

Woodrow A. Myers Jr., MD, MBAFormer New York City Health Commissioner

This book has startling revelations and depth, yet it oozes with hope—not fear. Ben posits that the choices we make now are not only smart but necessary; a chance to embrace the unparalleled opportunity in a brave new world of advanced technology without sacrificing our humanity along with way.

Anne RyderSenior Lecturer of Journalism, Indiana University; former Emmy Award-winning anchor/reporter

Ben’s perspective as a proven entrepreneur and leader at the highest levels of business provides the perfect roadmap for growth and success in the new era of business and life.

Josh Linkner5-time tech entrepreneur, New York Times bestselling author

Ben’s insights and experiences provide great insights and practical advice for navigating the coming years both from a professional and personal standpoint.

Rob RosenbergGlobal Head of Human Resources, DHL Supply Chain

Ben Lytle has written an important book. He reminds us that the only constant in life is change and that our ability to adapt and innovate will define our place in the world, both as individuals and as a nation.

Evan BayhFormer Governor and US Senator for Indiana

The Potentialist is a must-read for those of us who are trying to figure out what the future holds. The biggest value of this book is knowing how to guide our teenagers before choosing a career. It would be demoralizing for our kids to get themselves in large student loan debt only to realize that majors they studied in college is obsolete in few years.

Mack BaniameriTech Entrepreneur, Investor, Founder, Business Blogger

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