Ben Lytle is a self-made serial entrepreneur-CEO known for being ahead of the curve. Creating something out of nothing, adjusting and thriving during change, Lytle now is a thought leader on the future. He launched five successful companies, two listing on the New York Stock Exchange. His best-known success being Anthem, with a current market value of more than $100 billion. He is a healthcare policy expert who served on state and presidential healthcare commissions, and a governance leader with extensive public company experience. Learn more about Ben’s story here.
Ben Lytle in the Media
The next three decades will be one of the most disruptive periods ever experienced in modern society. Ben’s mission is to help audiences better prepare.
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What is a Potentialist?
Recent Press
- Inc. Magazine – “This Book Can Help Entrepreneurs Prepare for the Next 30 Years”
- iHeart / WOR New York – “Joe Bartlett & Ben Lytle”
- “Bloom” (NBC) – “Success in the Emerging New Reality”
- Wall Street Journal – “New Weight-Loss Drugs Can Fatten Drugmakers’ Profits”
- Leaders Magazine – “A New Reality”
- Selling Power – “The Potentialist”
- BlogTalkRadio – “THE POTENTIALIST: Your Future in the New Reality of the Next Thirty Years”
- Live with Karen Walker – “Ben Lytle – Author of The Potentialist
- Mastering Your Money Radio – “What Is Your Full Potential with Ben Lytle and Ed Fulbright”
- KFMG-FM “CULTURE BUZZ” – “BEN LYTLE Aut. Sep 2022 The Potentialist Your Future In The New Reality Of The Next 30 Years”
- Frank About Health – “The Potentialist: Your Future In The New Reality”
- KTVK-TV “GOOD MORNING ARIZONA” – “Preparing for the Next 30 Years”
- Enlightened Executive with Susan Drumm – “Are You Ready for the Fourth Industrial Revolution?”
- Moment to Moment podcast – “Ben Lytle”
- El Paso Public Library – “Interview with Ben Lytle, Author of The Potentialist”
- Texas A&M Alumni Association – “Aggie Books and Authors”
- Bringing Inspiration to Earth – “THE POTENTIALIST: Your Future in the New Reality of the Next Thirty Years with Ben Lytle”
- WAVE-TV – “WAVE Listens Live! Author Ben Lytle”
- Get Attitude podcast – “Ben Lytle – Entrepreneur, CEO, investor, author of The Potentialist”
- Life.Style.Live! (WISH-TV) – “Author of ‘The Potentialist’ on taking action to prepare for what’s next”
- Indianapolis Business Journal podcast – “Ben Lytle on Navigating Coming Disruptions in Tech, Culture”
- The Bright Side Radio Show – “An Interview with Ben Lytle”
- Phoenix Magazine(WISH-TV) – “10 Things To Know About Phoenix In The Future”
- School for Startups – “Potentialist Ben Lytle and Principle Entrepreneuer Andreas Widmer”
- UpJourney – “How to Overcome Fear of the Future (According to 10+ Experts)”
- Warriors for Peace – “The Potentialist I:Your Future in the New Reality of the Next Thirty Years – Ben Lytle”
- Olivia’s Book Club – “Olivia’s Book Club Podcast: Ben Lytle, “The Potentialist”
- The Indispensable Conversation – “Can successful people who choose not to pivot remain on top?”
- Leader to Leader Magazine – “How Democratization is Redefining Your Organization, Career, and Life”
- Kirkus Reviews – “Visionary and Intriguing; a Compelling Read About Future Realities”
- Eden Magazine – “New Reality Relationship: Future Shock for the 21st Century”
- Bruce Rosenstein Blog – “76 Outstanding Books by Recent Leader to Leader Authors”
- WJBK-TV Fox – “What the future will look like in the next 30 years?”
- Inspired Media 360 – “Don’t Let The World Define You: Author and Entrepreneur Ben Lytle Helps People Find Their Potential”
- Traverse City Business News – “The Potentialist: Your Future In The New Reality Of The Next Thirty Years”
- Motherhood Moment – “Book Nook: The Potentialist: Your Future in the New Reality of the Next Thirty Years”
- The Potentialist Future – “How to Prepare Your Child NOW for the Next Phase in Education Pt 1 | Should I Send My Kid to College?”
- The Potentialist Future – “How to Prepare Your Child NOW for the Next Phase in Education Pt. 2 | Personalization of Education”
- The Potentialist Future – “How to Prepare Your Child NOW for the Next Phase in Education Pt. 3 | The Potentialist Action Plan”
Press Materials
About the Book: The Potentialist I
Transformational disruptions are coming. Instead of having your head in the clouds, the cloud will be in your head – thanks to brain-to-computer interface (BCI) – leaving you with just two choices, adapt or be left behind. Ben Lytle lays out what’s next and how to get ready for it in his indispensable new book, THE POTENTIALIST: Your Future in the New Reality of the Next Thirty Years (Amplify Publishing; September 27, 2022). Lytle has written a Future Shock for the 21 st century, explaining how every one of us can thrive during these rapid changes by becoming a Potentialist.
The next 30 years will include a seismic shift in well-known institutions – such as government, education, religion, news media, and reliance on employers. Lytle looks at this new future through a lens of opportunity, not anxiety and fear, while emphasizing that now is the time to take action.
Topics include:
- Futurist vs Potentialist
- Need to act now to make necessary changes and preparations
- Democratization & Deinstitutionalization
- Careers, Brands, & Entrepreneurs
- Superhumans & Cyborgs
- Optimizing health as life expectancy expands
- Refinement vs Retirement
With years of research and extensive experience at Fortune 500 companies, Lytle explains in simple terms the New Reality, democratization, and how to differentiate yourself and succeed. He covers how technology will impact human abilities and our world, and what to expect regarding careers, healthcare, wealth, and new definitions for success, residency, and retirement.
Lytle says accelerating change, democratization, and deinstitutionalization are not about doom and gloom, but unparalleled opportunity for everyone who acts to seize it. The goal is a higher level of personal performance and a broader perspective of the changes afoot. He offers immediate steps to improve personal readiness for the future while leaving the world a little better in the process.
Media Inquiries
Meryl Moss Media Group
Meryl Moss
[email protected]
203-644-2739
Tracy Goldblatt
[email protected]
203-292-8152
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