Ben Lytle

is a Potentialist and invites

you to become one as well.

technology icon

There will be more life-altering change in the next 30 years than most people can fathom

Work, jobs, careers, and lifestyles will be replaced with more enriching opportunities for those who are prepared. The problem? Most people are unaware of the coming changes or how to adapt and prosper.

Ben Lytle

The Potentialist Movement

As the name suggests, Potentialists are laser-focused on the immense potential that technology will bring to individuals and society. In a future where limitations around language, location, even lifespan will cease to exist, Potentialists strive to discover (and profit from) every opportunity of emerging technology.

Who Are the Potentialists?



These balanced, successful individuals are looking to break out of their current routine and think bigger.


POPs (Parents of Potentialists)

These are parents and guardians who want to support the best for their child and set them up for the best possible future.



These are the high school and college-age young adults who are just beginning to consider that they may live to 150.

Are You a Parent of a Budding Potentialist?

Find Out Your Child’s Future-Readiness Score!

Take the Quiz!

Become a Potentialist

What happens when the institutions that have guided us—government, education, religion, media, and corporations—are completely disrupted or become irrelevant overnight? Ben’s new book The Potentialist I: Your Future in the New Reality of the Next Thirty Years summarizes the changes ahead, why those changes are coming, and what you can do to be ready.

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What People Are Saying

In The Potentialist, Ben Lytle shares what will happen next and why. It’s scary and exciting. He provides us with strategies to stop, think, and flourish in a future world that prior generations could not even imagine.

Woodrow A. Myers Jr., MD, MBAFormer New York City Health Commissioner

This book has startling revelations and depth, yet it oozes with hope—not fear. Ben posits that the choices we make now are not only smart but necessary; a chance to embrace the unparalleled opportunity in a brave new world of advanced technology without sacrificing our humanity along with way.

Anne RyderSenior Lecturer of Journalism, Indiana University; former Emmy Award-winning anchor/reporter

Ben’s perspective as a proven entrepreneur and leader at the highest levels of business provides the perfect roadmap for growth and success in the new era of business and life.

Josh Linkner5-time tech entrepreneur, New York Times bestselling author

Ben’s insights and experiences provide great insights and practical advice for navigating the coming years both from a professional and personal standpoint.

Rob RosenbergGlobal Head of Human Resources, DHL Supply Chain

Ben Lytle has written an important book. He reminds us that the only constant in life is change and that our ability to adapt and innovate will define our place in the world, both as individuals and as a nation.

Evan BayhFormer Governor and US Senator for Indiana

The Potentialist is a must-read for those of us who are trying to figure out what the future holds. Amazing transformation is taking place before our eyes with advances in computational technologies, AI, machine learning, robotics, etc. These technologies will gradually replace many jobs and create new ones. To me, the biggest value of this book is knowing how to guide our teenagers before choosing a career. It would be demoralizing for our kids to get themselves in large student loan debt only to realize that majors they studied in college is obsolete in few years. It’s hard to predict what will happen, but few clues are popping up here and there that can give us a window to the future.

Mack BaniameriTech Entrepreneur, Investor, Founder, Business Blogger

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